Virtual Tours Prompt Engagement During Widespread Isolation

You’ve seen the news. Due to COVID-19, travel bans are escalating, curfews are in effect, and most non-essential businesses and schools have closed or have limited hours. For the ones still open, most employees are working remotely. Right now, people are not inclined to drive around town to view properties. Tours put tenants at risk of exposure, especially in commercial spaces.

 

FIRST LOOK: ULTA BEAUTY’S NEW VIRTUAL STORE TOUR

Ulta Beauty is taking the brick and mortar store experience online, virtually. The beauty retailer is recreating the “in-store” experience online via an interactive 360-degree video store tour. Created in partnership with VR content platform VirtualAPT, the digital innovation allows visitors to control their viewpoint of the store on Ulta Beauty’s curated shopping path or quickly move to a specific section of the store using the navigation feature.

 

THE TECHNOLOGIES AT CES THAT COULD CHANGE THE PROPERTY INDUSTRY

“In full disclosure, this was my first time attending the world-famous Consumer Electronics Show held annually in Las Vegas. It might come as a surprise considering my background is in electrical engineering, but in my defense, it’s a consequence of historically being stuck in the lab and only recently delving into the startup world. Needless to say, I’m hooked and excited to return next year.”

 

Robot

Retail and Robots: Innovation Comes to ICSC

“We are able to bring the browsing and the shopping to the home,” said Bryan Colin, chief executive of the firm. “So further than just pictures, we can add the full sales presentation while you’re able to get a tour.”