FIRST LOOK: ULTA BEAUTY’S NEW VIRTUAL STORE TOUR

Ulta Beauty is taking the brick and mortar store experience online, virtually. The beauty retailer is recreating the “in-store” experience online via an interactive 360-degree video store tour. Created in partnership with VR content platform VirtualAPT, the digital innovation allows visitors to control their viewpoint of the store on Ulta Beauty’s curated shopping path or quickly move to a specific section of the store using the navigation feature.